A Hodl Up Research Report

The Truth Machine Got Rich the Year Its Story Fell Apart

Prediction markets won federal standing and a billion dollars of fresh capital in 2026. In the same twelve months, the evidence for their founding claim came apart.

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No. 01 · Prediction Markets
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Every episode, blog, or news article related to the interviewees, data, and content used to compile the report.

The reportThe Truth Machine Got Rich the Year Its Story Fell Apart — Prediction Markets Report 2026

About this report.

The truth machine got rich. Its story fell apart in public. The value in prediction markets is real, but it sits in a narrower part of the stack than the marketing says, and a serious reader should be able to tell the two apart.

Kalshi told a federal court that sports contracts were 80% to 90% of its listed markets and its revenue. The venue that won this category won it by becoming a sportsbook wearing a derivatives license. The macro and political markets, the ones that carry the whole forecasting argument, are the minority of the money.

Written for founders, analysts, regulators, and institutional desks, with interviews from Dr. Robin Hanson, Dr. Rajiv Sethi and Wasim Fukase.

  1. 01The market in July 2026$50.59B of combined volume, an all-time high, and the six numbers that set the frame.
  2. 02The crossoverKalshi took three quarters of a record month. Polymarket International still fell 26%.
  3. 03What it actually isOne venue is a sportsbook. The other is a politics and crypto book that also does sports.
  4. 04Calibration62 cents is not always a 62% chance. Longshots run rich and favorites run cheap.
  5. 05Who gets paidThe crowd shows up. A thin layer gets paid. Roughly 3% of traders set the price.
  6. 06The numbers themselvesPeriods where wash trading ran as high as 60% of Polymarket volume, and how it was caught.
  7. 07Where it breaksA market is only as good as the layer that decides what is true.
  8. 08What decides the next yearA rule and a court. The platforms control neither.
The Thesis

Buy the plumbing, not the casino.

  1. 1
    Regulated operators with distribution and surveillance.A federal license, broker distribution and credible integrity is the strongest seat at the table.
  2. 2
    Oracle, compliance and data tooling.The integrity record is a demand generator.
  3. 3
    Embedded distribution and structured products.These capture value without taking single-venue risk.
  4. 4
    Caution on pure retail velocity.That is a bet on the segment regulators are most likely to clip.

Source: Hodl Up Research. None of this is investment advice.

Research trail

Sources.

  1. 01Connecticut Attorney General William Tong and Department of Consumer Protection, verified complaint against KalshiEX LLC, Hartford Superior Court, 26 August 2026, quoting Kalshi's own report to the federal court that sports event contracts were between 80% and 90% of its listed contracts and revenue as of February 2026. See also Pew Research Center, Trading volume on prediction markets has soared in recent months, 27 May 2026, for the roughly 80% cumulative share.Law, courts & regulators · portal.ct.gov
  2. 02CFTC press release, 11 August 2026, exercising emergency authority to order KalshiEX to continue operating following New York's suit.Law, courts & regulators · cftc.gov
  3. 03On New York: KalshiEX LLC v. Williams, S.D.N.Y., ruling of Judge Analisa Torres, 7 July 2026. On Connecticut: KalshiEX LLC v. Cafferelli, D. Conn., memorandum and order of Judge Vernon Oliver denying preliminary injunction, 7-10 August 2026.Law, courts & regulators · docs.justia.com
  4. 04Letter from 44 state attorneys general, led by Ohio Attorney General Andy Wilson, to the CFTC, submitted 27 July 2026; reported by The Block and CNBC, 28 July 2026.Law, courts & regulators · cnbc.com
  5. 05Federal Register, Prediction Markets; Public Interest Determinations, 91 FR 35806, 12 June 2026.Law, courts & regulators · federalregister.gov
  6. 06KalshiEX LLC v. Flaherty, No. 25-1922 (3d Cir. 6 April 2026); KalshiEX LLC v. Williams (S.D.N.Y. 7 July 2026); KalshiEX LLC v. Cafferelli (D. Conn. 7-10 August 2026).Law, courts & regulators · law.justia.com
Inside the report

Executive summary

Two years ago, prediction markets were a curiosity that data nerds and election obsessives checked on their phones. In 2026, they are a category that absorbed a billion-dollar capital round, an exchange-operator investment from the parent of the New York Stock Exchange, and a working federal regulatory posture in the United States.

While that's all real, the other part is that the industry sells itself as an information machine, a place where dispersed knowledge gets priced into a probability that beats pundits and polls, and the 2026 record keeps undercutting such claims in public. The venue that won, Kalshi, won by becoming a sportsbook wearing a derivatives license, with sports running around 80 to 90% of its listed contracts and revenue by its own account to a federal court. The price discovery that does happen is driven by a few percent of traders and a handful of whales. The markets that get the most media attention are the least calibrated. And the onchain platform that built its brand on transparent, auditable settlement spent the same period paying creators to film fake winning bets on copycat websites, which is now the subject of a federal investigation.

The mechanism is far from worthless. But it does mean that the value sits in a narrower part of the stack than the marketing claims suggest, and a serious reader should be able to tell the two apart. The most interesting story related to prediction markets is the distance between what the industry says it is, a truth machine for a confused world, and what its order flow rewards.

The investable and policy-relevant value is in the plumbing rather than the casino. Regulated clearing and surveillance, oracle integrity, institutional data and hedging tools, and the structured-products layer that is starting to wrap event contracts into things a treasurer can buy are where durable demand shows up. A bet on more retail velocity in sports and politics is a bet on the part of the business regulators are most likely to clip, and on the part of the story the evidence supports least. The rest of the report defends that view and stress-tests it.

Key findings

  1. Kalshi took three quarters of a record month. In The Block's 3 August 2026 snapshot, Kalshi recorded $37.7B of July volume against $7.9B on Polymarket International and $5.0B on Polymarket US: 74.5% of a three-platform total of $50.59B, an all-time high.
  2. The winner won on sports. Kalshi told a federal court that sports event contracts made up between 80% and 90% of both its listed contracts and its revenue as of February 2026.
  3. The volume numbers may be worse than unstandardized. Dr. Rajiv Sethi and co-authors found periods in which wash trading accounted for as much as 60% of total Polymarket volume, concentrated in the era before the platform charged fees.
  4. The forecasting value is real but small. A Federal Reserve working paper found Kalshi's macro markets well calibrated, with a perfect record on the day before FOMC rate decisions, but those liquid macro markets make up a tiny slice of the volume.
  5. A thin layer sets the price. Roughly 3% of traders account for most of Polymarket's price discovery, and in a study of $67B of Polymarket volume the top 1% of profitable users captured 76.5% of all profits.
  6. Regulation split in two directions at once. The CFTC under Chairman Michael Selig invoked emergency powers to keep Kalshi trading in New York, while federal district judges in New York and Connecticut held that the Commodity Exchange Act does not preempt state gambling law and 44 state attorneys general told the Commission it has no authority over sports contracts.

Key charts

Line chart of monthly trading volume by venue from September 2025 to July 2026. Kalshi and Polymarket International grow together to about $8 billion a month until Kalshi pulls ahead between December 2025 and January 2026; Kalshi then climbs to $37.7 billion in July 2026, during the World Cup, while Polymarket International ends at $7.9 billion and Polymarket US at $5.0 billion.
Figure 1, the crossover: monthly trading volume by venue, September 2025 to July 2026 (USD billions). Source: The Block. July 2026 as reported; the June 2026 venue split derived from reported month-on-month changes; September 2025 to May 2026 reconstructed from Pew / The Block, Bernstein via The Block, and TRM Labs.
Stacked bar chart of each venue's share of cumulative trading volume by category, July 2024 to April 2026. Polymarket: sports 39%, politics 32%, crypto 20%, other the rest. Kalshi: sports 80%, with politics, crypto and other markets sharing the remaining fifth.
Figure 2, one venue is a sportsbook: share of cumulative trading volume by category, July 2024 to April 2026, on a notional taker basis; components are rounded. Source: Pew Research Center analysis of The Block data.
Chart of trader profits in a $67 billion Polymarket sample: the top 1% of profitable users captured 76.5% of all profits and the remaining 99% captured 23.5%. A second panel shows that whale, high-frequency and power-trader tiers account for 81.4% of notional traded but 12.6% of addresses.
Figure 4, the top 1% of profitable users capture 76.5% of profits: share of all trader profits in a $67B Polymarket sample (2026). The tier figures come from a separate study and are not a subset of the top 1%. Source: Akey, Grégoire, Harvie & Martineau (2026); a fill-side behavioral-tier study (2026).
Two-panel chart around the 2026 FIFA World Cup. Combined monthly volume on Kalshi, Polymarket International and Polymarket US rose from $46.95 billion in June to $50.59 billion in July 2026, $37.7 billion of it on Kalshi. Open interest across the three venues fell from about $2.0 billion on 1 July to about $1.2 billion on 31 July, and Kalshi's from $1.4 billion to $788 million.
Figure 6, the World Cup effect: monthly volume (a flow) against open interest (a stock), June versus July 2026, around the FIFA World Cup (11 June to 19 July). Source: The Block; venue-level open interest via Covers.com.

Methodology

The report sorts its sources into three tiers:

TierWhat it coversExamples
PrimaryLoad-bearing facts, mechanics, legal status, quantitative findingsCFTC releases and the Federal Register; Federal Reserve FEDS paper; ICE and Robinhood investor releases; court opinions and state complaints; Kalshi newsroom; Polymarket and UMA documentation; SSRN and arXiv working papers; CRS
Tier-oneEvents, volumes, market data, reportingPew; WSJ, Reuters, Bloomberg, CNBC, NPR, ABC News, Fortune, CoinDesk; The Block; TRM Labs; AGA via ESPN; tier-one legal alerts
SecondaryLeads and cross-checks only, corroborated before use on any load-bearing claimGambling Insider, insights4vc, IAGR/Greo, ChainCatcher, CCN; Wikipedia used only to locate primaries

Triangulation. Official and primary sources for platform mechanics, fees, custody, tokenomics, and legal status; regulator releases and court records for the jurisdictional analysis; central-bank and academic work for theory, microstructure, and accuracy. Public market metrics were cross-checked across reputable analytics compilations but not normalized to a single audited basis, so the report leans on directional comparisons with explicit caveats rather than false precision. Where a claim is load-bearing it is footnoted to the strongest available source for that specific claim, and no footnote is used as a thematic bundle covering several unrelated facts. Where the evidence is visible but not verified, the text says so. Volume charts are directional reconstructions.

Dates. Core academic datasets and most market-structure analysis reflect information available through Q2 2026 unless otherwise dated. A publication-date update incorporates July venue volumes, Robinhood's Q2 results, financing developments, and material regulatory and legal actions through 27 August 2026. Interviews were conducted on 3 August 2026. Sources were last checked on 27 August 2026. A further addendum dated 2 September 2026 incorporates The Block's first full post-World-Cup monthly print and its revised July series; no other section reflects information after 27 August 2026. Market volumes, prices, user counts, valuations, regulatory positions, and other time-sensitive figures may change after publication.

Interviewees. Dr. Robin Hanson, Dr. Rajiv Sethi and Wasim Fukase are cited solely for their attributed remarks. Their participation does not imply authorship of, endorsement of, or agreement with the report or its conclusions.

Cite this report

Hima, D., & Shala, A. (2026). Prediction Markets Report 2026: The Truth Machine Got Rich the Year Its Story Fell Apart. Hodl Up Research. https://hodluppod.com/reports/prediction-market-report-2026

Disclaimer: None of this is investment advice, and the report is not a licensed advisor. Its jurisdictional summaries are strategic guidance and not legal advice.